Meghan Markle’s lifestyle brand As Ever unveiled its latest product just hours after she set foot on British soil once more.
The new Spiced Apple Butter, a seasonal spread designed for the approaching autumn, was announced in a social media post featuring the product displayed alongside fresh apples.
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Customers can purchase the spread individually or as part of a Spiced Apple Butter Trio through the brand’s website.
The launch had been carefully built up over preceding days with teaser imagery showing the lid of the jar accompanied by the words: “A fall favourite. Coming soon.”
The timing of the product drop, coinciding precisely with the Sussexes’ return to the United Kingdom, appeared far from coincidental.
The Duke and Duchess of Sussex arrived at Birmingham Airport on Wednesday afternoon aboard a private aircraft, accompanied by both their children, Prince Archie and Princess Lilibet.
It emerged last week that the Sussexes intended to relocate to the UK this month for an “extended period of time”.


The two children are understood to have been enrolled in a school near the Cotswolds, while Harry and Meghan are said to have been house-hunting in the region.
The Cotswolds could be an idyllic country bolthole for the Duke and Duchess of Sussex, and it may be an area where they are closely surrounded by royals.
Princess Anne’s Gatcombe Park estate in Minchinhampton could be nearby. The Princess Royal’s children, Peter Phillips and Zara Tindall, live on the same estate.
Princess Beatrice and her husband, Edoardo Mapelli Mozzi, own a six-bedroom farmhouse valued at £3.5million, also in the Cotswolds.
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And, of course, the King’s Highgrove Estate – where the monarch was reunited with his grandchildren Archie and Lilibet after four long years – is also located within the Cotswolds.
The move marks a significant moment for the family, who departed the working Royal Family six years ago.
It follows a brief visit to Britain in July, during which the Duchess of Sussex posted photographs from their time at Althorp on her Instagram account.
While the King was only informed of their decision to return to the country on August 16, he is said to have been “well aware” of the duke’s intentions to educate his children in Britain.
The couple intends to maintain an international lifestyle, holding on to their properties in both California and Portugal.
The question of how the family’s security will be handled remains unresolved and has sparked considerable debate since their return was first announced.
Harry’s trip to the UK last month was plagued by security concerns after his application for a security package was denied by the Home Office and the Executive Committee for the Protection of Royalty and Public Figures (Ravec).
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